Raf Simons Breaks Through The Static

the fall 2013 menswear debut film

Don’t expect a run-of-the-mill fashion film from Raf Simons, especially when he teams up with longtime collaborators, photographer Willy Vanderperre and stylist Olivier Rizzo. The trio turned out a new video befitting Simons’ pensive Fall ’13 menswear offering, the looks in which recalled the designer’s 1999 Kinetic Youth show. “With this collection, Raf went back to his roots and revised it for the now generation,” offered Vanderperre. “Equally, for the stills and the film, we—Raf, Olivier Rizzo, and myself—went back to our roots together, and shot in Stadspark, in Antwerp, our hometown, where some early work that we did together took place.”

The short features a model posing in the wilderness while donning Simons’ Fall wares. Created with a vintage tint, the film’s frames are broken up with bursts of static—a technique that Vanderperre told us taps into the concept of old versus new technology. “Raf always has a sense of nostalgia for the future,” added the photographer. Catch the debut of Raf Simons’ Fall film and corresponding campaign exclusively on Style.com.

Raf-Simons-Fall-13-Campaign

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Amine Bendriouich
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Matar
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Reemami
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